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Why You should do product management, the Agile way.

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AGILE GETS YOU MORE MILE, Do you believe in it?
Agile Product management blog

By now, if you are already convinced to be a product manager, let’s take it the Agile way. What comes into your mind when you hear the term “Agile” in the context of an organisation?. Is it a methodology? Is it a process? Is it a tool? Is it a software?. No, none of these. Many people confuse between what Agile is and What not. By the way, are you a project manager?

If yes, Do you follow the Agile rule book? If you are planning to glide on the upper scale of the project management profile, You would need to lean on some “Agile” skills. Agile certification courses are handy these days to make your job easier. So basically, What is Agile? 

Agile is a set of beliefs and principles that an organisation follows to dynamically build solutions for their clients/customer/product owners.

Agile product management

I know you are still confused about what exactly I meant by the above statement. You know, in every organization, there is a framework or module, the team follows to fulfill and deliver projects. There are basically two ways

  • Traditional way. (waterfall methodology)
  • Agile way.

Traditional Product management frame.

The traditional way is otherwise known as waterfall methodology, where the organisation follows the conventional procedure to depart results and handling projects.Waterfall methodology is a pneumatic and ordered sequence of prosecuting things which goes as follows.

Accumulate information.

Gather requirements

Designing the conception

Implementation of design

Test and verification

Delivery of project

Assessment and maintenance.

Traditional product management method.

This is an old method that lacks dynamism. This method is over chained and stringent, which cant be broken in between. It goes uninterrupted from the beginning of the project to the final delivery. There is no scope for redevelopment if a project calls for a modification in between. So organisations needed to look for a more flexible way, and the Agile framework came into picture.

Agile Product Management frame.

Agile is a set of values and principles which help a team to make a decision in developing software. In Agile management, The task is divided into mini chunks among the team, each one of which called a sprint. When a task is started, it gets divided into the module and get carried by pipelining. Every chunk of task gets performed independently.

Agile product management tutorial

It gives flexibility to the organisation, that if any modification in wanted in between, the whole task need not get disrupted from the beginning. Only that part of the sprint will get operated, which demanded a change. It saves a lot of hard work and time throughout the process and prevents hindrance in the continuous delivery of the project to the client.

Agile product management tutorial .

Agile is just being adaptable to change when necessary reducing the effort and easy-ing the cumbersome task.

Principles of Agile Product management:

Principles of Agile Product Management.

Let’s have a look into the schema of the Agile framework and the principle it follows.

1.Continuous delivery:

Dividing works into chunks, tracking them in pipeline reduce interruption and satisfy customers through early and continuous delivery.

2.Adaptable to change:

Even reaching more than midway through the project, it welcomes any change if required. The agile process cultivates change for customers’ competitive advantage.

3.Priority delivery:

The sprints schedule work into priority tasks. It keeps the Work delivery software frequent longing from weeks to months. The preference is given to shorter time scale frames.

4.Collective effort:

Software developers and business people have to work in synchronisation to keep on track of ongoing development. 

5.Build motivation:

Continuously building motivation among individuals. To make them avail of a vibe and environment where they inexhaustibly work. It is necessary to build support, educate, and maintain trust in them until the completion of the job and delivery is done.

6.face to face conversation:

Agile encourages direct interaction and easy confrontation among team members. In a circle of communication, the most convenient way of encoding and deciphering context is a facial and real factual conversation. The think and feels is embarked by active listening, immediate feedback, and proper acknowledgment.


Agile is progressive and anti-stagnant. Agile doesn’t allow the task to be in standby mode. The pipe lining strategy keeps the software on working mode.

8.Sustainable development:

Agile keeps sponsors, developers, and users in the loop. The process promotes sustainable development for viable, feasible, durable, and reliable consistency. 

9.Technical excellence:

The technical aspect remains uncompromised under Agile. The developing circle is circumferenced with good designs and technical superiority, which enhance the agility of an organization.

10.Simplicity adoration:

There is no replacement for simplicity. Sometimes trivializing the work “not done” is required and essential. Agile takes into account of this easiness well.


Self-organization feels the space with responsibility where each member of every sprint is well aware of their accountability towards work.

12.Periodical evaluation:

Periodical assessment is essential in mirroring the performance and reflects the work-formance of team members. Plan. Build, test, evaluate, review, perform better, repeat. Agile makes management as simple as that.


Agile product management job oppurtunities.

Are you a project manager?, yes, “Ok good”

Are you an Agile project manager?, yes ” Oh! Excellent”.

Agile fills you with trust, resemblance, accountability, acknowledgment, and whatnot. You owner looks at you with more indenture and count on you for their business. There are tools that give a helping hand to the procedure of Agile, which we will discuss in our next blog. By then, I hope you are convinced to root up your team and organisation to go the Agile way!


Monica is a senior marketing executive. Her skillsets consist of digital marketing and strategy, SEO, marketing analysis and more. She also has her expertise in writing various copies, including web, newsletters, e-books, social media, etc. But, it does not stop here. Her love for writing goes as far as doing poetry connecting science and life.

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